As a new author (and even as a seasoned author), the customers you want to buy your book most likely don't know who you are. So how will they find you? Well, those who browse for new books on Amazon usually do not search by title or author. They search by keywords or phrases (subject-specific words that describe their interest). One goal in book marketing is to do whatever is possible to improve a book's search results ranking on Amazon.com for applicable keywords.

The Amazon Keyword Submission option through Outskirts Press can help.

Participating books are "tagged" with 10 applicable terms and keywords on Amazon's Product Detail page. This encourages other visitors to your page to "tag" your book with the same keywords and phrases, which can give more "weight" to those terms in Amazon's search results.

Once these keywords are added, customers are able to "vote" on the tags. The more "votes" your title receives for that tag, the more likely you will be able to be found in a search containing that word.